About
Daresay
The quote above pretty much sums up what we stand for.
We’re a family brand selling clothes for regular guys and gals. Yeah, we work out of the basement, but hey, we like it underground. Maybe one day we’ll make it big - or not. For now, we’re happy flying under the radar, blending in with life’s background music.
Our gear? Shorts, t-shirts, sweats, socks, and pajamas. Will they make you smarter? Probably not. Will they make you run faster? Definitely not. Will you sleep better? Potentially - if you pop a sleeping pill when you put on your PJs.
The point is, you get stuff that’s comfortable, casual, practical, and great value for money. As a basic person who gets sh*t done, what more could you ask for?
OUR
MINI - MANIFESTO
There are good days. With good neighbors who smile in the morning. Perfectly prepped pumpkin spice latte. And late night tv-show binges ( no regrets), and giggles with your kids.
And also the days that don’t go, umm quite as planned.
The boss who’s pissing you off. The coffee break that turned into a break up 😭. The kid who refused to go to school.
And …Yep - sometimes it sucks to be human.
You never can tell what life will throw your way.
But - that's why we Dare You To Be Basic and Embrace It.
We’re not here to make you extraordinary. Or promote a curated, instagram filtered experience of life. We’re here to remind you that *ordinary* is awesome.
You do you, and we’ll make sure you’re comfortable enough to nap through or power through. The good days and the bad.

DARE TO BE BASIC
REVIEWS FROM
REAL CUSTOMERS